The Entrepreneurial Operating System®


Tom Barrett, Certified EOS ImplementerTM


Get what you want from your business




Three reasons Tom Barrett should be your Certified EOS Implementer™:

EOS® Purity & Mastery

EOS® is proven system with a complete set of practical tools that need to be implemented fully and purely to achieve what the system is designed to do – allow you to get what you want from your business.  Therefore, when I implement EOS® with a client, I implement EOS® purely & fully.  That means I don’t cut corners or mix & match EOS® with other approaches.  I teach every tool in the EOS Toolbox™, facilitate clarity, alignment, and resolution, while holding leadership teams accountable, so as they master EOS®, allowing you to get what you want from your business.

Leadership Team Expert

EOS® is implemented in the real world of unhealthy relational & organizational dynamics, therefore requiring an implementer who can guide teams to enter the danger, have difficult conversations and make hard decisions. In facilitating over 120 full day leadership team sessions annually of various types including EOS®, team health and strategic planning sessions, I am continually developing and mastering my expertise as a leadership team coach.  Business performance improves significantly when an outside facilitator guides the leadership team to greater self-discovery, new ways to thinking & acting, better decision making and greater accountability within the team & organization.

Treats Every Client Like They Are My Only Client

Every team member of all my clients can call my cell 24/7 and I will respond within 24 hours.  EOS® implementation is not a sprint of one day sessions.  Rather, the real, hard and necessary work of implementing EOS® in your business will happen in the 89 days each quarter outside of our one day together.  Teams naturally encounter issues, roadblocks and unforeseen scenarios that impede their progress in between our EOS® sessions.  The good news is that I’ve helped dozens of entrepreneurial teams implement EOS® – so I’ve either helped another client with that exact same situation previously or will work with your team to find the solution needed in your unique situation.

The Entrepreneurial Operating System®

You cannot run your business on multiple operating systems – you must choose one.


Signs your business needs to gain Traction® by implementing the Entrepreneurial Operating System®

You are not getting the results you want

Vision is unclear and not shared by all

The right people are not in the right seats

Unable to consistently get the most important priorities accomplished 

Internal meetings fail to effectively solve issues

What is EOS®?

EOS®, the Entrepreneurial Operating System®, is a complete set of simple and practical tools that has helped thousands of entrepreneurs get what they want from their business. Implementing EOS® will help leadership teams get better at three things:


Getting everyone in the organization 100% on the same page with where they’re going, and how they plan to get there.


Instilling focus, discipline, and accountability throughout the company so that everyone executes on that vision – every day.


Helping leaders become a more cohesive, functional, healthy leadership team.

My name is Bret Starr and I am the founder and CEO of The Starr Conspiracy.  We are a 60-person integrated business-to-business marketing agency.  Truth be told, we were running a pretty good agency before we implemented EOS.  Our client satisfaction and employee satisfaction consistently exceed industry norms.  However, we knew we could do more and be more if we applied a more diligent approach to “working on the business” along with “working in the business.”  We’ve been working with Tom Barrett for nearly a year now, and the operating system he has helped us implement to manage our business has opened up our opportunities for growth by an order of magnitude (in the truest sense of that phrase — we have 10x the opportunity now than we did before working with Tom to implement EOS.  It’s not easy.  But it works.  I recommend EOS to any executive or business owner that wants to get everyone in his or her company aligned with a vision and rowing in the same direction.  It’s not a silver bullet and it’s not a trick or a shortcut.  If you’re willing to put the time and discipline in to implementing (and sticking to) a proven method for driving the attainment of your company’s goals, then EOS is a great process for you.  Tom has been with us every step of the way.  Sometimes you have to go outside of your company to gain the objective perspective you need to take your business to the next level.  We couldn’t have achieved the amazing results that are starting to snowball for us if it weren’t for Tom Barrett and EOS.  They are part of our story now, and I hope we are part of their’s.

Bret Starr

CEO, The Starr Conspiracy

Tom has added tremendous value to me and my leadership team. We started with a workshop which was a great way to get the team engaged, bought-in and ultimately, on the same page. We continue to engage Tom to help us stay focused on what is most important and to act on the vital few areas that have the greatest impact on the business.

David Jones

CEO, Yesler

Tom lead our management team through a series of exercises adapted to fit our phase of business. It was enlightening to look at the company from many vantage points, and make decisions as a team about what the next 3 years will look like. We are starting 2018 with a crystal clear target, and initiatives to execute on it. It’s been so helpful to have a map, a path, and for that matter be clear on what mountain we’re climbing.

Greg Bear

President, Bear Group

The 5 Biggest Frustrations Business Owners Face

The EOS Model™

The EOS Model™ provides a visual illustration of the Six Key Components™ of any business that must be managed and strengthened to be a great business. This model applies to big and small businesses alike, in any industry.

The Six Key Components of Any Business

Vision. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you’re going and how you’re going to get there. People. Simply put, we can’t do it without great people.  This means surrounding yourself with great people, top to bottom because you can’t achieve a great vision without a great team. Data. This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are with the Vision, People, and Data Components strong, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to “smoke out all the issues,” which leads to… Issues. Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down and making them go away forever. Process. This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You’ll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization. Traction®. This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real.

The EOS Process™

The EOS Process™ provides a proven way to put all the pieces together, incorporating each of the EOS® Tools in the right order to best strengthen each key component of your business.

The EOS® Journey

Getting Started

The 90 Minute Meeting is a complimentary meeting led by Tom Barrett, a Nashville-based Certified EOS Implementer™, that introduces your leadership team to EOS®, getting everyone on the same page to decide if you want to use the system and tools to strengthen your company.

Getting Focused and Clarifying Vision

The Focus Day™

A day to give your leadership team tools to clarify who’s responsible for what, set priorities, improve communication, resolve issues and track critical numbers. Your leadership team then uses their new tools for the next 30 days to experience real improvement.

EOS® Tools:

  • Hitting the Ceiling
  • Accountability Chart™
  • Rocks
  • Meeting Pulse™
  • Scorecard


Vision Building™ Day 1

Thirty days later, we spend a second day with your leadership team starts by reviewing and sharpening the Focus Day tools. You will then begin to use the Vision/Traction Organizer™ (V/TO™) tool to clarify your vision, starting with who you are, why you exist, what you do and where you are going. You will also get a great tool for reviewing your people. Your team again uses the tools for the next 30 days to experience more improvement. This is a spaced-learning approach which has proven to be most effective for quickly gaining proficiency with the tools.

EOS® Tools:

  • Review Focus Day™ Tools
  • Core Values
  • Core Focus™
  • 10-Year Target™


Vision Building™ Day 2

Approximately one month later, we spend a third full-day with your leadership team to master the Focus Day™ tools and continue using the V/TO™ tool to complete your vision, clarify your Marketing Strategy, 3-Year Picture™, 1-Year Plan and priorities for the next 90 days. With your leaders now focused and all on the same page, you’ll use the tools for the next 90 days to execute your plan and experience more improvement.

EOS® Tools:

  • Marketing Strategy
  • 3-Year Picture™
  • 1-Year Plan
  • Quarterly Rocks
  • IDS™

Achieving Traction®

Quarterly Sessions

A day with your leadership team every 90 days to evaluate their performance, refocus, set priorities for the next 90 days and resolve any issues that might impede progress. Your team experiences measurable growth and improvement every 90 days – Traction®.  

EOS® Tools:

  • Review Prior Quarter
  • V/TO™
  • EOS Toolbox™ Review
  • IDS™
  • Set Next Quarter’s Rocks

Annual Sessions

Two days with your leadership team each year to work on team health and update the vision and plan for the next year and next quarter.  

EOS® Tools:

  • Review Last Year/Last Quarter
  • Team Health
  • Organizational Checkup™
  • SWOT Analysis
  • V/TO™
  • 3-Year Picture
  • 1 Year Plan
  • Set Q1 Rocks
  • IDS™

The Result

A healthy & focused leadership team and organization


Strong on the six components of Vision, People, Data, Issues, Process & Traction®


Making continual progress towards achieving everything in your vision


EOS® Blog

Read Traction – now what?

Like many entrepreneurs you’ve either read or heard about the book “Traction” by Gino Wickman, which explains the power of the Entrepreneurial Operating System®.  EOS® is a set of simple, yet powerful real world tools that allows entrepreneurs to get that they want from their business & life by strengthening the six key components of […]

Strengthen 5 Leadership Abilities To Break Through The Ceiling

Every CEO wants one of these ‘drop the mic’ moments Michael Dell experienced in 1997. Dell, then 32 years old, began his presentation at Dell Computer’s annual shareholders meeting by presenting a graph that showed how Dell’s 3 year stock returns were significantly greater than other corporate giants such as Intel and Microsoft. Naturally the […]

Only leaders can weed out their team’s dysfunctional behavior

A weed free lawn or garden is not normal. Weeds will take root and grow unless someone takes intentional action to prevent them from growing. To extend the metaphor to the leadership of teams, leaders are the gardener and their team is the garden. Are you the type of leader who accepts a weed-filled garden […]

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Not getting what you want from your business & life?

Schedule a call to discuss how we can help

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